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WIXQ-FM: 25 Years of Serious Fun
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[Charlene Duroni (Millersville Review) - Spring 1994]
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The sounds are cutting edge - alternative, death metal, R&B, rap,
reggae, hip-hop, electric jazz - and a little country thrown in for good
measure. It's college radio, WIXQ-FM 91.7 Millersville to be exact,
and this year marks a quarter century since the station's humble
beginnings as an AM carrier current operator in the basement of the
Witmer Infirmary, transmitting only to the school dormitories.
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Caption: Steve Houdeshel mans the controls at WIXQ - the year, 1978.
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Now a 150-watt FM station broadcasting from new (albeit still
subterranean) digs in the Student Memorial Center, WIXQ has come a long,
long way. Except for the noticeably young faces and the book bags
tossed into chairs and corners, this could be any commercial radio
station, its people focused and professional, its equipment high tech.
The state-of-the-art studio and its identical training facility have
been custom-made by Nelson Keperling, who has been the station's
consulting engineer for the past 12 years. Keperling, who owns a
radio and television repair shop, says that his main interest has always
been in radio and broadcasting. It has been WIXQ's good fortune
that his interest and expertise have been directed at the station.
"One of the first things that I did," Keperling says, "was
to apply to the FCC for a power increase to 150 watts. Then around
1986 or '87 we converted everything to stereo." The next major
step for Keperling was building the new studio, which he did virtually by
hand in his garage to save the station money. "It was supposed
to be my summer project," Keperling says. But it was November,
1991, before the equipment could finally be installed in its present
quarters.
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Caption: Nelson Kepperling, the stations consulting engineer for the past 12 years, built most of the stations present studio by hand in his garage to save money.
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Dr. Ralph Anttonen - aka "Doc Roc" - has been the
station's adviser since 1979 and can bear witness to the station's steady
growth and development. Many would argue he is the driving force
behind its success. Anttonen himself takes no credit.
"The kids run it," he says simply. "I am strictly an
adviser. I have no vote." Yet his daily involvement at
the station is a given, as he ambles in around 11 a.m., greeting each
person by name. "Kids always energize you," he says.
His presence in a room has that effect, too.
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Caption: Part of today's crew at WIXQ - Vince D'Ambrosio, station manager; Jamah "J-Force" Williams, Steve Weaver and Ralph Anttonen, adviser.
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Diversity and the spontaneity are the defining elements of college
radio, according to Anttonen. "The kids are always way ahead
of everybody," he says. "They play the hits before they
are hits." For that reason, he explains, new groups naturally
seek out a college audience. "College radio stations are the
testing grounds. We average 50 or 60 new CDs a week."
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Caption: Going through the records at WMSR in 1973 are Jerry Beck (left) and Roberto Jenkins.
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As far as the spontaneity is concerned, Anttonen admits it can lead to
some loose ends. "But the beauty as I have seen it, " he
says, "is it always works out. Kids have an amazing ability
for making it work."
Rich Thomas, WIXQ's program director and Vince D'Ambrosio, the station
manager, hold the major responsibility for making it work.
"Our strength this year," says Thomas, "is willing,
hungry deejays who really want to be on the air. So there is a lot
of competition to get better slots."
Thomas, who hopes to establish a career in radio after he graduates
this spring, is in charge of all on-air time slots and public service
announcements, and must constantly monitor the quality of the station's
programming.
Thomas says he is not daunted by the stiff competition in the
profession. He may even strike out for California. "If
there is one thing I have learned at WIXQ," he says, "it's that
you have got to go against the odds."
"College radio is a place where you can experiment with
ideas," says D'Ambrosio, whose main responsibility as No. 2 man at
the station is the training of new deejays. "I have listened
to every show this semester," he says. He admits there have
been some trouble makers in the past, but both he and Thomas are pleased
with the current crop of deejays. "You learn quickly who's
serious and who's not," D'Ambrosio says. "Occasionally,
people don't come back."
"College radio provides a little place where you can experiment
and learn and make mistakes," Anttonen interjects, "and not get
totally clobbered." Yet it is serious business too. "
We have a good taste policy," he says. "We are governed
by the same FCC rules as commercial radio station. Everyone is
responsible for his or her on-air behavior and we encourage everyone to
preview their music. There is and executive council of about seven students
who run the station. It is made up of the station manager, program
director, music director, AM director, news director, sales director, and
educational director."
Like its commercial counterparts, WIXQ is the sum of its individual
on-air personalities. Jamah Williams - air name "J-Force"
- worked to get rap music firmly entrenched at the station. Williams,
who is a senior and a co-captain of the MU varsity football
team, has been with the station since he was a sophomore. He saw a
potential audience for rap and began establishing contacts with record
companies to get materials. While he acknowledges the controversy
surrounding this musical form, Williams will tell you with a straight
face that for the most part, rap is getting a bad one. "A lot
of rap is just story-telling," he contends. "The artists
are just telling what is really going on."
William's show has been tremendously popular with students, and he
receives up to five CDs a day from companies trying to promote new music
and artists. He considers his experience at the radio station a
natural tie-in to his studies in communication and business marketing.
Business major Heather Musselman shares a spot with Mary Kane playing
strictly country music called "Country Juke Box." Musselman
sought out work with the station just for the learning
experience. "But it has been a lot of fun, too," she says
now. "Since we are the only country format, we can play
whatever we want." A spot having two deejays presents a
different dynamic. Musselman and Kane, who are good friends off the
air, seem to mix well. "We have developed the ability to play
off each other," Musselman says. "And not that we are
more comfortable with the equipment, we can relax and have fun with
it."
Jamal Kenyatta Odem, who describes his midnight slot as slow R&B,
has drawn a large following , both on campus and off. During the
course of his show the station's phone lines are jammed with callers
leaving good night messages for a special someone. These messages,
which have been dubbed "tuck-ins" are a popular nightly ritual
for college and high school students alike. "I think that's
the good thing about college radio," Odem says. "You know
you're actually getting through."
Anyone with a taste for nostalgia can tune in Saturday afternoons when
Anttonen and his wife Judy - "Doc and Mama Roc" - dish up
sounds of the '50s '60s and '70s with the ease and comfort of a favorite
pair of slippers. "I always say I stopped at the
Beatles," quips Anttonen, whose keen interest in the students seems
not to extend to their current musical fare. Mama Roc, who handles
the turntables like a pro, says she enjoys their weekly spot together,
although the idea needed some selling by her husband at first. "He
used to work with students," she says, "but they kept
graduating and leaving him." This partnership, on-air and off,
has been a successful long-term arrangement.
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Caption: "Doc and Mama Roc" - aka Dr. Ralph Anttonen, WIXQ's adviser, and his wife Judy - serve up comfortable sounds of the 50s, 60s and 70s on their Saturday afternoon program.
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Just as Doc and Mama Roc sign off with Johnny Mathis or the Supremes,
Rich Rivera - "Rico" - quietly glides into the studio from his
job in the city at a fast food restaurant. With a few minutes to
spare, Rico deftly organizes his tapes and CDs, which he explains are the
sounds of a free-style club or Latin club, with artists like Coro and
Lizette Malendez.
The music, which Rico describes generically as Latin rhythms, is very
popular with the Hispanic community in Lancaster. A Lancaster
native and English major, Rivera draws listeners from the city as well as
from the campus.
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Caption: Deejay Rich "Rico" Rivera specializes in what he calls Latin rhythms, drawing listeners from the city as well as from the campus.
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For all its current success, WIXQ owes much to the early players at
WMSR-AM, who saw the station's potential for growth.
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Caption: Jim Kresskey was in charge of news and sports at WIXQ's predecessor, WMSR-AM, during 1968, when the signal was still broadcast over the telephone lines to the residence halls.
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Caption: Larry Everett is the only person identified in this 1973 photo of the WMSR-AM studio.
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Terry Kile is paramount among those players. Joining the station
his freshman year (1972), Kile helped initiate the early growth and
change at the fledgling station. "At that time the men's
basketball team at Millersville was in the NAIA championship," Kile
remembers. He and fellow student Bob Zaborowski broke new ground by
traveling to Kansas City to broadcast a play-by-play of the championship
game back to the campus. The interest in sports got the ball
rolling and drew new blood to the station.
"The job at the beginning of every year," says Kile,
"was to attract incoming freshmen. "We were very serious
about developing the station - to make it part of the intercollegiate
broadcast system."
It was in 1975 that Kile, who was by then working part-time for
WGAL-AM/FM, began to push for FM status. The cause was championed
by Dr. Gary Reighard, vice president for student affairs. "I
personally felt at the time," Dr. Reighard says, "that it would
provide a greater opportunity for the students to learn from real life,
over-the-air experience."
"From the inception of the paperwork to the engineering studies
to the budgeting process, it took two years," Kile says. The
10-watt FM station signed on in September 1977, later boosting power to
100 and finally 150 watts. "From the beginning," he
remembers, "It took on its own persona."
His interest in communication and the radio station kept Kile involved
at Millersville even after graduation. He noted the station's
progress under the advisorship of Ralph Anttonen. "Doc Roc has
really taken the ball and run with it from the administrative side,"
Kile says, adding that Anttonen has fought for resources and essentially
given the station its structure.
Kile's own career has evolved in the area of communication and media
management, and he views his years at the radio station as an on-campus
internship. "The work I did for college radio was definitely
instrumental in getting me started in local commercial radio," he
says.
His wife, Zoa Bashline Kile, had a similar experience. A student
at Millersville from 1975 to 1979, Bashline Kile began working at the
station as a freshman and was the first woman to become station manager
at WIXQ. An art major who went on to a career in broadcast
journalism, Bashline Kile says now, "I think I put more work into
the radio station than I ever did in my classes." But she
maintains the practical experience she gained was invaluable in her later
jobs in radio and television. "I learned how to work, how to
be an employee and an employer in small, but significant, ways. And
I think it's still the case," she says. "If you can get
some practical experience before you graduate, you have so much more
going for you."
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Caption: Zoa and Terry Kile, shown here with their children, Meredith and Taylor, were instrumental in developing the station's programming during the mid and late 70s.
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Rob McKenzie ('84) became involved at WIXQ his sophomore year, when
out of curiosity, he tagged along with a friend to see what the station
was all about. By his junior year, McKenzie was elected to the
position of sports director and parlayed his own interest in sports into
some innovations that more sharply defined the station's sports
broadcasting.
For a while McKenzie even toyed with the idea of a career in
radio. "The reason I went to grad school was to continue with
college radio," he says. Although McKenzie attended Penn
State, he didn't become involved with college radio there. "But
it got me back in school," he says. He received his
Ph.D. from Cal-State, Bernadino in 1990. Now teaching speech/communication
studies at East Stroudsburg University, McKenzie, who has never outgrown
his love for college radio, is adviser to the university radio station.
"I think there are several thing that make it attractive,"
McKenzie says of college radio in general. "First, it breaks
in new bands. It is the last bastion of how radio started out in
this country." Also, he points out that it is the only type of
station with real diversity today.
"If you listen for 24 hours," McKenzie maintains, "you
can hear about every type of mistake." But he adds that it is
exactly this type of amateurish quality that is so refreshing and draws a
wide listening audience. For his part, McKenzie says his years at
WIXQ helped him develop competence, confidence, and a good sense of
humor. "Most important," he says, "it was the most
fun club on campus." Known as "Mr. Rob" during his
radio days at Millersville, McKenzie says he is probably remembered most
for always playing the Rolling Stones, still his all-time favorite group.
Many Millersville grads cut their teeth at WMSR or WIXQ and went on to
careers in commercial radio. Tom Richards, WROZ deejay, was at the
station from 1975 to 1977. "We had a late night spot called
'The Nightmares,'" Richards remembers. "We were part of
the group that fought to get the FM station, but never had the chance to
be on it." Richards has worked in radio for the past 17 years
and is also an assignment editor for WGAL-TV.
Keith Ranck '91 worked his way up at WIXQ from promotions director and
finally station manager in his senior year. Now the midday man at
WIOV-FM, Ephrata, Ranck says his experience at the Millersville radio
station locked in his career choice. As he puts it, "IXQ was
the definitive reason why I got into broadcasting."
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Caption: Again, it's before the Big Chill - 1973 to be exact - and the WMSR staffers shown in this photo are (left to right): Charlie Ricci, Dave Wanner, Tim Steeley, Don Murtaugh, Tina Koch and Bev Kline.
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As WIXQ has grown and diversified over the years, its listening
audience has grown and diversified with it. But, for those who
hesitate because heavy metal's just too heavy, and alternative's just not
their thing, tune in on a quiet Sunday afternoon. You just might
catch a little of Nat King Cole's "Stardust." The element
of surprise - that's the beauty of college radio - that and the
irrepressible energy and enthusiasm of youth.
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Caption: WIXQ-FM: 25 years of serious fun.
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